Here's a great article (via Mashable) that presents a wonderful infographic (via OnlineMBA) on the rise of LinkedIn. LinkedIn recently passed 100 million users, meaning its population is bigger than most countries. But what kind of country would LinkedInLand be? An old, rich, well-educated one.
According to the infographic below, created by Online MBA, 68% of LinkedIn users are 35 or older, 74% have a college degree or better and 39% make more than $100,000 a year. As those stats illustrate, although LinkedIn may not have the buzz of Facebook or Twitter right now, it has an enviable demographic base. The company also is profitable, fast-growing and expanding into new lines of business like news aggregation. As LinkedIn prepares to go public this year, here’s an overview of the phenomenon that Reid Hoffman created 8 years ago.