|Dell Swarm (Australia) - http://www.dellswarm.com/|
This year, Dell Swarm has just launched in the UK, is going into a new version in Australia and will be launched in Singapore, Malaysia and Brazil in the next 2 months, and in other countries like Japan and China later this year.
What is remarkable about this is that Dell Swarm is the world's first corporate group buying / deal of the day / social commerce platform developed by a fortune 500 company. It's an incredibly bold move by Dell. However, when you consider Dell's amazing heritage in e-commerce it doesn't seem as surprising. For example Dell was:
- The fist company to sell complex configurable items via e-commerce
- The first company to reach US$1M a day in online revenue
- One of the first to launch discussion forums (back in 1995)
- One of the first to have online support / e-support
Here is a great video on how the Dell Swarm group buying platform works: http://vimeo.com/25024074. You can also find out more on Dell Swarm at: http://www.dellswarm.com/.
I'd love to hear your feedback on Dell Swarm as I'm globally leading the program (and I consider it my "baby"). Thanks!