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Thursday, 20 December 2012

2012 Marketing Year in Review

As 2012 is fast drawing to a close, it’s time to reflect on the big changes this year has brought us. For a more comprehensive and professional review of the year you can check out the very entertaining YouTube Rewind 2012, Google Zeitgeist 2012 (top searches) or Facebook year in review. If you’d like to do your own personal Facebook review, you can add it to your timeline here.

In terms of milestones, it was a year of Olympics
, PSY’s Gangnam Style, Samsung Galaxy S3 and The Avengers making the leap from Marvel’s comic books to the blockbuster movie screen. For me personally, I had the huge milestones of getting married to the love of my life Rachel, and starting an awesome new job at Samsung.

From a marketing perspective, I felt there were some amazing highlights that are worth revisiting:

And of course, a few big fails too. Nokia faking product features, Belvedere Vodka seemingly promoting sexual assault and a few other dumb zingers. You can see more #fails here and here
Have a Merry Christmas and a Happy New Year!
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