Digital Future explores marketing transformation. Specifically, the move from traditional to digital marketing - covering topics like digital marketing, mobile, social media, search marketing, e-commerce, digital advertising and online strategy.
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Saturday 18 August 2012
Social data helps CMOs drive key decisions: New research & infographic from Bazaarvoice.
lead the consumer-focused revolution by harnessing first-person data
created by online consumer conversations. But smart CMOs don't keep this
data to themselves. They elevate to Chief Consumer Advocate when they
share these insights across the entire organization.
In "Chief customer advocate: How social data elevates CMOs" top CMOs share:
- Social data impacts decisions for nearly all CMOs - CMOs use data to drive smarter decisions beyond marketing
- CMOs believe social reveals consumer sentiment and improves brand awareness