Here's a year-to-year trend from 2009 to 2010 in the changes in Twitter trending topics. This data first appear on Ad Age and was compiled by trend tracking company What The Trend.
In Simon Dumenco's Ad Age article, he summed up the changes as: "In essence, Twitterers seem more and more interested in entertaining themselves and each other with hashtag musings than tweeting about commercially-produced entertainment."
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