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Saturday 18 August 2012

Social data helps CMOs drive key decisions: New research & infographic from Bazaarvoice.

New research from Bazaarvoice & The CMO club: Today's top brands put consumers at the center of the business. 

CMOs can lead the consumer-focused revolution by harnessing first-person data created by online consumer conversations. But smart CMOs don't keep this data to themselves. They elevate to Chief Consumer Advocate when they share these insights across the entire organization.
In "Chief customer advocate: How social data elevates CMOs" top CMOs share: 

- Social data impacts decisions for nearly all CMOs
- CMOs use data to drive smarter decisions beyond marketing
- CMOs believe social reveals consumer sentiment and improves brand awareness

The full research report is available here on the Bazaarvoice website.

1 comment:

Stormnet Media said...

Seeking professional/executive with Experience in Social Media and Asian Global Affairs

Name: Daniel Vahab Forbes India

Category: High Tech


Media Outlet: Forbes India

Deadline: 7:00 PM EST - 9 September

Two journalists for high-profile magazine are seeking
individuals with experience or expertise in social media and
global or Asian affairs to interview.

Candidates should be willing to discuss trends or stories that
are global in nature or talk about Asia or impact on Asia due to
geo-political movements or happenings around the globe.